An Overview
What is Content and Copy?
Investing in professional copywriting is crucial for any business aiming to stand out in a crowded marketplace. Content marketing creates and distributes interesting, valuable and relevant content to your target market. The purpose is to attract and keep your customers engaged with your brand and, ultimately, get more moolah!
Using skilled copywriting turns readers into loyal customers. It is the perfect blend of creativity with strategic marketing to tell your brand's unique story in a way that resonates with your audience.
Our Approach
Create Value With Words
At Barrk Marketing, we believe that content is KING. This is the pillar all other marketing activities are derived from. We help you make sure this pillar is solid with entertaining, useful and shareable content.
We want to connect with your audience emotionally and personally. We want to raise your brand from a commodity to something people celebrate. We want to earn your customer’s loyalty, trust and affection.
Loucile Botma
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly.
CHALEEN NIENABER
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand social media marketing and brand awareness methods. Always there to answer your questions, offer solutions and guide you.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. The Barrk Marketing team really went beyond what we’d expected. Big Kudos!!
Get Results
Benefits of Content and Copy
Attract Potential Customers
People are asking questions and looking for information online. We will tap into this search and provide relevant resources on topics that matter to your potential customers. This will draw them into engagement with your brand.
Create More Loyal Customers
When you engage people in meaningful communication and information it leads to more loyal customers. These customers trust you and want to hear from you. This has the potential of increasing sales.
Strengthen Your Brand
We will promote your brand by providing entertainment and information that is valued by your customers. This causes people to embrace your brand and respond positively.
Utilise SEO Techniques
Google rewards business that consistently publish quality content. As you gain in popularity and relevancy online through our content marketing, your position on search results will rise. You will be seen nearer the top and this is good news for any business!
Get Published
A well-crafted article can create waves amongst online publications. We know that the most successful press strategies focus on issues readers care about, not just products and services. We will craft and send press releases with the aim of scoring FREE publishings in reputable, online magazines.
Become an Industry Expert
Content marketing will help you position yourself and your business as an expert in your industry. It builds authority and credibility as well as creating a competitive edge. This, ultimately, saves marketing expenses further on as clients will start coming to you (as the expert) organically.